The art of discovering
your best version

DO WE START?

The art of discovering
your best version

DO WE START?

When the brand generates value, the price is no longer relevant

Claudia Romera

CHANGING BRANDS

BRANDING

Do you have the client’s that really suits you?
Are you not fully satisfied with your current graphic line?
You feel you cannot get through to your clients, in a way that they can understand your products and services?

MARKETING AND COMMUNICATION

Is your Brand coherent with its online and offline messages?
Does your Marketing Department needs a more strategic approach?

BUSINESS EXPANSION

Do you want to expand your territories, launch a new product, a new service or reach new markets?

I am Claudia Romera

I am Claudia Romera

Expert in branding strategy, marketing, communication and business development. I have held management positions in entities such as F.C. Barcelona, RACC and CN Sabadell. For the last 5 years, I have been CEO and Co-founder of The Value Boosting Company, a boutique consultancy specialized in discovering and developing brand value, to improve business results.

Online communication and the culture of social networks have turned the work of brand building into a strategic need. Today, brands are exposed as never before, to increasingly interconnected, demanding and experienced markets that systematically question the credibility of their messages and image.

I have noticed that the emergence of digital communications and the social networks culture have made branding a strategic necessity.

There are infinite opportunities to get in touch with these audiences, and show them the true differential value of our brand. If done well, this will translate into business expansion, but if done poorly, the market will not forgive us. That is why strategic brand building is so important now.

Every identity, whether corporate or personal, has a gift that can (and must be) enhanced, but it is essential to do so from a real and authentic point of view. Because today we have too much exposure to sustain a lie for too long.

I am dedicated to discovering and developing the best version of a brand. I apply a rigorous process of analysis and strategic planning which, together with my extensive experience, allows me to understand the real essence of a brand, and how it can fit with the true expectations of its audience.

Do you want to build or promote your brand with a bright future?

WHAT DO WE DO ON TVBC?

BRANDING

Personal Brand positioning
Corporate Brand Positioning
Brand auditing in digital channels

MARKETING AND COMMUNICATION

Marketing Plans
Communication plans
PR Policies
CSR Policies
Marketing Consulting
Communication Consultancy
Marketing Outsourcing
Communication Outsourcing

BUSINESS EXPANSION

Implantation in new markets
Launch of products and services
Detection of business opportunities
Feasibility plans
Project Implementation
Marketing plans
Commercial Outsourcing

METHODOLOGY

We design strategic brand positioning for people with a public image, for companies and for projects, using Brandkeeping®, a methodology of our creation, which applies marketing and neuroscience processes to brand construction:

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